Rut Marut, a pizza joint in Mexico City

Tuesday, April 13, 2021
Rut Marut is a pizza joint located in the Cuauhtemoc neighborhood, at the heart of Mexico City. The visual identity design for this project was in charge of VVORKROOM. 

Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.

Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.

We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.

Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.

Rut Marut Pizza Logo

Rut Marut Pizza Oven

Rut Marut Pizza

Rut Marut Pizza Logo

Rut Marut Pizza Marquee

Rut Marut Pizza Bag

Rut Marut Pizza Storefront



Project  by
VVORKROOM


You might also like:

Tube Packaging Collection

Tube Packaging Collection

Tube packaging helps distribute, sell and store many commodities. This is a collection of tube packaging designed by creatives and agencies from various parts of the world.

Packaging tube packaging branding

Mea Culpa, handmade jewelry from Australia.

Mea Culpa, handmade jewelry from Australia.

Mea Culpa is a Melbourne-based jewelry brand designed by Both Studio.

branding Packaging jewellery

Lutte Design Atelier by Widarto Impact

Lutte Design Atelier by Widarto Impact

Lutte, a branding agency brand by Widarto Impact.

branding

Mòlt. A brand created with the wheat mill movement.

Mòlt. A brand created with the wheat mill movement.

Mòlt is a bakery, located in Valencia, Spain whose identity was designed by democràcia estudi and Migue Martí.

bread branding Packaging


What is Galant?



A digital tool for creatives like you that helps establish processes and manage:

Clients + Quotes + Projects + Calendar + Files + Income + Expenses

We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.

Start your 30-day trial now