Rut Marut, a pizza joint in Mexico City
Tuesday, April 13, 2021
Rut Marut is a pizza joint located in the Cuauhtemoc neighborhood, at the heart of Mexico City. The visual identity design for this project was in charge of VVORKROOM.
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
You might also like:
Branded Packaging Duct Tape
Consistency is one of those elements that must be present along the branding spectrum.
Supertrash — Turning Trash Around
Supertrash is a small, family-run collection service from New Zealand that diverts waste from landfill deposits through circular solutions.
Bécot by Brand Brothers
A Marine Bécot brand by Brand Brothers, dedicated to creating morning events.
What is Galant?
A digital tool for creatives like you that helps establish processes and manage:
Clients + Quotes + Projects + Calendar + Files + Income + Expenses
We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.