Don Tuch by Human

Terça-feira, 19 de Janeiro del 2021

Don Tuch is a fast food project located in Mexico City and developed by Human agency. The project focuses on Yucatan's gastronomic traditions, around which this eclectic concept is created combining authentic flavors in a memorable way.

For the project's identity, Human wanted to add playfulness and nostalgic contrast at the same time. They created a character called "Don Tuch" that highlights the friendliness of the concept with a serif typeface and vibrant colors in red and yellow.

For the branding, they created various labels and stamps with the character as well as infinite patterns using the project's identity.

Proyect by
Human

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