Wines always have a special connection to a specific geography. For this brand, Abraham Lule and Corey Lewis sought to create a special connection with New Jersey, an area not yet known for its wines.
One of the Beneduce Wine brand's goals was to establish the New Jersey as a new destination for wine. The packaging design concept, a modern take on the Farmers' Almanac, celebrates the role of agriculture in winemaking by bringing cohesion to a growing portfolio of wines.
Neon color palettes on packaging, used to be associated with cheap products or products made to catch the attention of young teenagers but that is a thing from the past.
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