Mea Culpa, handmade jewelry from Australia.

Friday, March 26, 2021
Mea Culpa is a Melbourne-based jewelry brand designed by Both Studio

We worked together to create an identity that would celebrate the aesthetic of their range and embrace the personality-filled quirks of their handmade jewellery. 

The project's  brand concept revolves around the unconventional; from the unexpected type placement to the clashing glittery bright neon red and marbled blue paper stocks, offset by rich moody colors.

The shiny black Mea Culpa boxes are embedded with glitter, an unusual but fitting choice for a high-end brand that doesn’t take itself too seriously.

Mea Culpa business cards.

Mea Culpa jewelry box.

Mea Culpa brand behaviour.

Mea Culpa packaging.

Mea Culpa business cards.

Mea Culpa jewelry.

Mea Culpa brand behaviour.

Mea Culpa business cards.



Project by
Both Studio

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