Rut Marut, a pizza joint in Mexico City
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
You might also like:
Hydeout Personal Identity Design Exploration
Hydeout is a modern personal identity design exploration by designer You Zhang.
Sketches precede great projects.
We've gathered a collection of projects featuring sketches and finished product to get a glance of how the creative process evolves from an idea to a sketch to a great project.
Emilie
Emilie is a bar whose brand design was in charge of Albino Estudio and whose theme focuses on vinyl records.
Bécot by Brand Brothers
A Marine Bécot brand by Brand Brothers, dedicated to creating morning events.
What is Galant?
A digital tool for creatives like you that helps establish processes and manage:
Clients + Quotes + Projects + Calendar + Files + Income + Expenses
We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.