Rut Marut, a pizza joint in Mexico City
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
You might also like:
Feel Skincare by Arithmetic
Inspired by the desire to introduce introspection to the personal care process, this is Feel, a brand designed by Arithmetic whose focus is the efficacy of its products and ingredients.
Tube Packaging Collection
Tube packaging helps distribute, sell and store many commodities. This is a collection of tube packaging designed by creatives and agencies from various parts of the world.
Supertrash — Turning Trash Around
Supertrash is a small, family-run collection service from New Zealand that diverts waste from landfill deposits through circular solutions.
Intermezzo: A coffee shop by day, cocktail bar by night.
A neighborhood specialty coffee shop and craft cocktail bar whose branding was designed by Break Maiden.
What is Galant?
A digital tool for creatives like you that helps establish processes and manage:
Clients + Quotes + Projects + Calendar + Files + Income + Expenses
We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.