Rut Marut, a pizza joint in Mexico City
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
You might also like:
Branding and interior design for Banal
Branding and menu design for Banal by VVORKROOM.
Tube Packaging Collection
Tube packaging helps distribute, sell and store many commodities. This is a collection of tube packaging designed by creatives and agencies from various parts of the world.
Stocznia Centrum Gdańsk by 247 Studio
We love the typographic arrangements designed for this branding project which certainly adds a modern twist to a historical landmark.
What is Galant?
A digital tool for creatives like you that helps establish processes and manage:
Clients + Quotes + Projects + Calendar + Files + Income + Expenses
We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.