Omaka, a sophisticated welcoming beer hub in Stockholm

Friday, March 12, 2021
Omaka, a brewery and restaurant in central Stockholm whose branding was in charge of Stockholm Design Lab.

From their project's website:

A leisured and welcoming place, yet with a high level of sophistication when it comes to food and beverage.

The studio worked hand in hand with brewer Hedda Spendrup in the development and launch of a brand that functions as a hub for beer connoiseur locals and an innovation site for the entire Spendrup brewery group.

The starting point for the identity is graphic clarity and classic sophistication, paired with an expressive dynamism. This dualism is reflected in the choice of two contrasting fonts and two logos with completely different character and origin but interacting in a constant tug of war.

The design system is based on a repeatable basic structure consisting of separated fields forming a canvas for product differentiation and visual hierarchy in the various layouts.

Omaka beer packaging.

Omaka restaurant menu.

Omaka exterior signage.

Omaka stationery.

Omaka brews.

Omaka exterior and signage.

Omaka packed fridge.



Project by
Stockholm Design Lab

You might also like:

Rare Greek Wines

Rare Greek Wines

A selection of Greek wines from top vineyards on the islands of Samos, Limnos, Santorini, Azkynthos and the region of Achaia in the Peloponnese.

wine bottle Packaging label

reMarkable 2 packaging by Goods

reMarkable 2 packaging by Goods

reMarkable 2, a tablet whose function is: to replace paper and notepads. Packaging design by Goods.

Packaging tablet electronics

Nostalgia, a melancholic conceptual beer brand

Nostalgia, a melancholic conceptual beer brand

Nostalgia is a conceptual beer branding and packaging project by Bruno Faiotto and Lucas Wakamat.

Beer Packaging branding

Branded Packaging Duct Tape

Branded Packaging Duct Tape

Consistency is one of those elements that must be present along the branding spectrum.

Packaging branding duct tape


What is Galant?



A digital tool for creatives like you that helps establish processes and manage:

Clients + Quotes + Projects + Calendar + Files + Income + Expenses

We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.

Start your 30-day trial now