Brand design and packaging for Nopalera by Abby Haddican.
Terça-feira, 12 de Janeiro del 2021
Nopalera, is a line of body care products created under a brand seeking to celebrate Latin culture. The name comes from the Nopal cactus, one of the most nutritious, sustainable and resilient plants on earth.
The goal was to create a premium brand that was proudly Mexican in every detail from the color palette to the logo with a female figure representing strength, beauty and ancestral wisdom.
Neon color palettes on packaging, used to be associated with cheap products or products made to catch the attention of young teenagers but that is a thing from the past.
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