Brand design and packaging for Nopalera by Abby Haddican.

Tuesday, January 12, 2021
Nopalera, is a line of body care products created under a brand seeking to celebrate Latin culture. The name comes from the Nopal cactus, one of the most nutritious, sustainable and resilient plants on earth.

The goal was to create a premium brand that was proudly Mexican in every detail from the color palette to the logo with a female figure representing strength, beauty and ancestral wisdom.

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Project by
Abby Haddican

Photography by
Amanda Lopez

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