Freed. Unsweetened & Sparkling Tea Soda by Makebardo.

Monday, December 21, 2020
Freed is an unsweetened carbonated tea drink made from organic flavors.

The project was developed by Makebardo and the concept behind the design is focused on "deconstruction" as a liberating element of the human being, as a movement of transformation.

We really liked the reticle used in the various branding applications and the super friendly colors with elements arranged outside the reticle to emphasize the concept.

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