Soy Yo. Centro Cultural Recoleta.

Monday, February 01, 2021
Yani & Guille is a design studio based in Buenos Aires specialized in typographic design, lettering, calligraphy and illustration.

According to their website, the "Soy Yo" project is a campaign for the Day of Respect for Cultural Diversity in Argentina developed by the Recoleta Cultural Center.

The project invites the viewer to eliminate labels, stereotypes, prejudices and put aside our own ideas about others. Only one's own thoughts define a person and the question Who am I? re-defines itself every day with one answer: It is I ( Soy Yo ).

The project's typography is honest, humble, and legible. Adaptive letters are used to cover all the surfaces they appear on, creating a strong impact with their bright colors exploding with so much power.

Front view of the "Soy Yo" mural.

Person holding "Soy Yo" poster in front of the mural.

Soy Yo mural view from across the park.

Meeting area in front of the Soy Yo mural.



Project by
Yanni & Guille

You might also like:

Typorigami Calendar 2021

Typorigami Calendar 2021

An annual 2021 calendar by De_Fom that can be turned into origami figures.

calendar typography graphicdesign

Black is a Color by Tim Tadder

Black is a Color by Tim Tadder

The objective behind the project is to create conscience into seeing race in a a non-binary fashion appreciating the beauty in humanity.

color diversity empathy

ManoMano, an e-commerce company specializing in gardening & DIY

ManoMano, an e-commerce company specializing in gardening & DIY

This brand concept was developed by Mathilde Vallée and considers each person having a unique approach to DIY or gardening.

branding typography

Freed. Unsweetened & Sparkling Tea Soda by Makebardo.

Freed. Unsweetened & Sparkling Tea Soda by Makebardo.

The project was developed by Makebardo and the concept behind the design is focused on "deconstruction" as a liberating element.

Packaging typography reticle

What is Galant?



A digital tool for creatives like you that helps establish processes and manage:

Clients + Quotes + Projects + Calendar + Files + Income + Expenses

We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.

Start your 30-day trial now



galant.com
Instagram | Facebook | Twitter