Soy Yo. Centro Cultural Recoleta.

Monday, February 01, 2021
Yani & Guille is a design studio based in Buenos Aires specialized in typographic design, lettering, calligraphy and illustration.

According to their website, the "Soy Yo" project is a campaign for the Day of Respect for Cultural Diversity in Argentina developed by the Recoleta Cultural Center.

The project invites the viewer to eliminate labels, stereotypes, prejudices and put aside our own ideas about others. Only one's own thoughts define a person and the question Who am I? re-defines itself every day with one answer: It is I ( Soy Yo ).

The project's typography is honest, humble, and legible. Adaptive letters are used to cover all the surfaces they appear on, creating a strong impact with their bright colors exploding with so much power.

Front view of the "Soy Yo" mural.

Person holding "Soy Yo" poster in front of the mural.

Soy Yo mural view from across the park.

Meeting area in front of the Soy Yo mural.

Project by
Yanni & Guille

You might also like:

Typorigami Calendar 2021

Typorigami Calendar 2021

An annual 2021 calendar by De_Fom that can be turned into origami figures.

calendar typography graphicdesign

Bécot by Brand Brothers

Bécot by Brand Brothers

A Marine Bécot brand by Brand Brothers, dedicated to creating morning events.

branding typography

Gaid University Identity

Gaid University Identity

Gaid University is an online education project of the Yegor Gaidar Foundation designed by Electric Red Studio


A calendar for clients and friends

A calendar for clients and friends

Lucas Machado created this 2021 Typographic Calendar as a gift for clients and friends.

typography calendar

What is Galant?

A digital tool for creatives like you that helps establish processes and manage:

Clients + Quotes + Projects + Calendar + Files + Income + Expenses

We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.

Start your 30-day trial now