Oji Sushi

Tuesday, February 02, 2021
Oji is a takeaway sushi brand located in New Zealand. This store, which is the first of its kind in the country, uses completely recyclable and biodegradable packaging and seeks sustainable protein suppliers.

The goal of this project, developed by Seachange, was to create a distinctive, fun and memorable brand. Oji means uncle in Japanese and this was the main inspiration for the iconic brand's character.

Oji takeout bag.

Oji packaging.

Oji character tube.

Oji storefront view.

Oji sushi packaging.

Oji sushi t-shirt design.

Oji sushi posters.

Oji sushi wall collateral.



Project by
Seachange

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