Rut Marut, a pizza joint in Mexico City
Terça-feira, 13 de Abril del 2021
Rut Marut is a pizza joint located in the Cuauhtemoc neighborhood, at the heart of Mexico City. The visual identity design for this project was in charge of VVORKROOM.
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
Você poderia gostar também:
90's Hollywood & Bel Air inspired Florist Identity
Jean-Pascal is a Los Angeles based Florist whose identity was developed by Caserne.
Brand design and packaging for Nopalera by Abby Haddican.
Nopalera: Resilencia es belleza. A brand by Abby Haddican.
Holiland Lab by Cheeer Studio
Holiland Lab is an experimental store by China's largest Western style pastry chain, Holiland designed by Cheeer Studio.
O que é o Galant?
Uma ferramenta para criativos como você, que ajuda a estabelecer processos e administrar:
Clientes + Orçamentos + Projetos + Calendário + Arquivos + Ingresos + Despesas
Te ajudamos a manter sua empresa rentável proporcionando informação detalhada das margens dos projetos baseado em gastos e uso do tempo da equipe, para que possas aprender a cobrar adequadamente cada serviço.