Rut Marut, a pizza joint in Mexico City

Terça-feira, 13 de Abril del 2021
Rut Marut is a pizza joint located in the Cuauhtemoc neighborhood, at the heart of Mexico City. The visual identity design for this project was in charge of VVORKROOM. 

Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.

Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.

We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.

Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.

Rut Marut Pizza Logo

Rut Marut Pizza Oven

Rut Marut Pizza

Rut Marut Pizza Logo

Rut Marut Pizza Marquee

Rut Marut Pizza Bag

Rut Marut Pizza Storefront



Project  by
VVORKROOM


Você poderia gostar também:

90's Hollywood & Bel Air inspired Florist Identity

90's Hollywood & Bel Air inspired Florist Identity

Jean-Pascal is a Los Angeles based Florist whose identity was developed by Caserne.

branding

10 Business Cards

10 Business Cards

It's 2020 and business cards are still relevant. Or are they? Confinement aside, they still remain the quickest way to give information and transfer a brand impression that could be recalled in the future.

business cards graphic design branding

Soren West by Trüf Creative

Soren West by Trüf Creative

Soren West is a company managing a roster of creative directors and technology artists pioneering experiential brand communications for companies.

branding modernism geometric

Dora, visual identity for a wild fermentation bakery

Dora, visual identity for a wild fermentation bakery

Abio Design stepped up to the challenge of developing a manifesto that could transmit the business value proposition while designing a flexible and detailed visual identity with an irreverent character.

bakery identity branding


O que é o Galant?



Uma ferramenta para criativos como você, que ajuda a estabelecer processos e administrar:

Clientes + Orçamentos + Projetos + Calendário + Arquivos + Ingresos + Despesas

Te ajudamos a manter sua empresa rentável proporcionando informação detalhada das margens dos projetos baseado em gastos e uso do tempo da equipe, para que possas aprender a cobrar adequadamente cada serviço.

Experimente 30 dias grátis