Rut Marut, a pizza joint in Mexico City

Terça-feira, 13 de Abril del 2021
Rut Marut is a pizza joint located in the Cuauhtemoc neighborhood, at the heart of Mexico City. The visual identity design for this project was in charge of VVORKROOM. 

Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.

Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.

We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.

Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.

Rut Marut Pizza Logo

Rut Marut Pizza Oven

Rut Marut Pizza

Rut Marut Pizza Logo

Rut Marut Pizza Marquee

Rut Marut Pizza Bag

Rut Marut Pizza Storefront



Project  by
VVORKROOM


Você poderia gostar também:

Lobo Vasques, branding for a boutique law firm.

Lobo Vasques, branding for a boutique law firm.

Lobo Vasques is a boutique law firm from Portugal specializing in tax law whose branding was created by Another Collective.

branding stationery

Emilie

Emilie

Emilie is a bar whose brand design was in charge of Albino Estudio and whose theme focuses on vinyl records.

vinyl records branding bar

Supertrash — Turning Trash Around

Supertrash — Turning Trash Around

Supertrash is a small, family-run collection service from New Zealand that diverts waste from landfill deposits through circular solutions.

branding neon

Hydeout Personal Identity Design Exploration

Hydeout Personal Identity Design Exploration

Hydeout is a modern personal identity design exploration by designer You Zhang.

branding stationery


O que é o Galant?



Uma ferramenta para criativos como você, que ajuda a estabelecer processos e administrar:

Clientes + Orçamentos + Projetos + Calendário + Arquivos + Ingresos + Despesas

Te ajudamos a manter sua empresa rentável proporcionando informação detalhada das margens dos projetos baseado em gastos e uso do tempo da equipe, para que possas aprender a cobrar adequadamente cada serviço.

Experimente 30 dias grátis