Artistry meets masonry in Mortar, a brewery brand.

Tuesday, March 09, 2021
Mortar is a brewery based in Boulder Colorado. Their brand, designed by Kevin Craft, is greatly inspired by Freemasonry along with a little bit of the oddities and mystique of the Illuminati. The logo is derived from a hammer used to forge steel, and an eye in the center to go along with the strange symbols of the Illuminati. 

Typography, geometric patterns and icons are used in the can's label to go along with the etched style of vintage documents and etchings like the ones found on dollar bills.

The brewery produces 3 types of beer that come in different packaging using color with an over arching color scheme employed through out the brand.

Mortar brewery cans.

Mortar brewery can and coasters.

Mortar brewery cans.

Mortar brewery coasters.

Mortar brewery label.

Mortar brewery label.

Mortar brewery label.

Mortar brewery iconography.



Project by
Kevin Craft

You might also like:

Changing our way of thinking about Neon Packaging

Changing our way of thinking about Neon Packaging

Neon color palettes on packaging, used to be associated with cheap products or products made to catch the attention of young teenagers but that is a thing from the past.

Packaging creative work

Dora, visual identity for a wild fermentation bakery

Dora, visual identity for a wild fermentation bakery

Abio Design stepped up to the challenge of developing a manifesto that could transmit the business value proposition while designing a flexible and detailed visual identity with an irreverent character.

bakery identity branding

Rare Greek Wines

Rare Greek Wines

A selection of Greek wines from top vineyards on the islands of Samos, Limnos, Santorini, Azkynthos and the region of Achaia in the Peloponnese.

wine bottle Packaging label

Logifaces, an analogue game for digital minds.

Logifaces, an analogue game for digital minds.

Logifaces is a 3D surface game designed by Hungarian architecture and interior design studio Planbureau and branded by DE_FORM.

game Packaging branding


What is Galant?



A digital tool for creatives like you that helps establish processes and manage:

Clients + Quotes + Projects + Calendar + Files + Income + Expenses

We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.

Start your 30-day trial now