Nordwal Gas Servicing, how a crucial business should reflect its core values

Wednesday, March 31, 2021
Norbert Waleszkowski has been servicing gas appliances in the city of Elbląg for as long as anyone can remember. His work as well as his charisma have made him one of the go-to people in the city, garnering a reputation of a true professional in his field. The one-man company Nordwal operates out of a small shop located on one of Elbląg’s high streets. Despite mr Norbert’s reputation of a man who never leaves a job unfinished, his storefront reflected an opposite message. 
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Traffic Design from Poland decided to change that by focusing on how Nordwal Gas Servicing, a crucial business, should reflect its core values effectively. They focused on clarity and timelessness along with utilitarian design reflecting the business qualities with the right amount of design.

From the project's website:

The main sign is composed of crude steel rods, bent into the shape of custom letters, designed specifically for mr Norbert. 

The project includes additional signage, reminiscent of industrial plaques, that was assembled below the main sign to provide additional information about Nordwal’s services.

This redesign was part of Dobry:Znak, a social initiative born to empower small independent businesses through design education, advertisement and urbanism with the support of Mastercard with benefits to both the shop owners and the neighborhood image.

Nordwal Gas Servicing storefront.

Nordwal Gas Servicing storefront redesign.

Nordwal Gas Servicing storefront main sign.

Nordwal Gas Servicing moodboards and references.

Mr. Norbert Waleszkowski.

Nordwal Gas Servicing moodboards and references.

Nordwal Gas Servicing storefront redesign.



Project by
Traffic Design

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