Omaka, a sophisticated welcoming beer hub in Stockholm
From their project's website:
A leisured and welcoming place, yet with a high level of sophistication when it comes to food and beverage.
The studio worked hand in hand with brewer Hedda Spendrup in the development and launch of a brand that functions as a hub for beer connoiseur locals and an innovation site for the entire Spendrup brewery group.
The starting point for the identity is graphic clarity and classic sophistication, paired with an expressive dynamism. This dualism is reflected in the choice of two contrasting fonts and two logos with completely different character and origin but interacting in a constant tug of war.
The design system is based on a repeatable basic structure consisting of separated fields forming a canvas for product differentiation and visual hierarchy in the various layouts.
Project by
Stockholm Design Lab
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