Bécot by Brand Brothers
Wednesday, January 13, 2021
Marine Bécot is a morning event creator based in Paris, France. Her focus is the creation of events in which she combines sports, music, breakfast, on a Saturday morning in a variety of venues. The focus of this movement is to get together, wake up and dance.
Prior to its official launch in 2021, the Brand Brothers creative team worked to create the identity of these events. Drawing on a typeface developed in the studio, they created a visual experience that is made up of solid, thick letters in a logo that hides a smile and a sunrise.
Bécot's identity explores generative and colorful arrangements and textures that illustrate the spirit of each of the events.
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